Short Courses
Marketing Skills Development
| Duration: | 5-days |
| Max. Participants: | 16 |
| Facilitators: | 1 |
| NQF Level: | 4 |
| Applicable Registered Unit Standards: |
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About the programme:
The Marketing Skills programme is designed to give participants the necessary knowledge and skills in order to support the marketing process within their organisation. It will enable them to identify, anticipate and satisfy current and future consumer and customer expectations, needs and problems.
The workshop outcome:
On completion of the programme participants should be able to utilise the knowledge and skills obtained in this programme to support the marketing process within their organisation.
Specific outcomes of the workshop content:
Specific outcomes are taken from unit standards registered on the NQF to ensure that learners can acquire credits towards full qualifications. These specific outcomes can be added to, to address specific organisational needs.
Unit standard : Identify and utilise marketing resources to meet objectives
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Identify and assess marketing resources required
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Utilise marketing resources to meet objectives
- Account for marketing resources
Unit standard : Describe features, advantages and benefits of a range of products
- Determine and communicate product features, advantages and benefits
- Describe physical specifications, features, advantages and benefits
Unit standard : Identify customers in the business
- Identify prospective customers and establish their needs
- Establish and build the customer base
Unit standard : Comply with legal requirements and understand implications
- Use and interpret legal documentation to ensure compliance with legal and organisational requirements
- Comply with legislation and rules which regulate the conduct in a marketing business
- Apply the various aspects of marketing law and statuary requirements applicable to marketing transactions
Unit standard : Deal with brand, product and service promotions
- Evaluate brand, product and service promotion opportunities
- Co-ordinate brand, product and sales promotions
- Evaluate brand, product and sales promotions
Unit standard : Demonstrate an understanding of the target market
- Describe market segmentation and market segmentation processes
- Explain positioning strategies for chosen segments
- Explain market segmentation in relation to marketing mix
Unit standard : Instil in myself a personal marketing culture
- Identify marketing principles and concepts
- Describe the code of conduct and ethical issues
- Identify the benefits of instilling in self a marketing culture
Unit standard : Liase with a range of customers
- Initiate contact with a range of customers
- Maintain contact with a range of customers
- Administer contact with a range of customers
Training methodology:
The methodology is based on interactive learning, i.e. learners will learn by doing. Furthermore learners will use examples from their own organisations, thus ensuring that the learning is anchored at their workplace. As with all DCT training programmes, we strive to effect actual change back at the workplace through effective and practical outcomes based training.
© 2003 DCT Consulting SA (Pty) Ltd: 2001/013615/07
